People

Executive team

Avi Peretz 

Co-Founder, Co-Ceo

Mr.Peretz has over a decade of experience in the water industry. He has and continues to manage the strategic executional aspects of the drinking water segment and introducing the technological advances to the domestic market. Always a key decision maker and member of executive management teams. His successful career has had him directing operations and staff with a hands-on approach from product inception to completion.

Previously, Mr.Peretz served for two decades as VP and CEO managing companies in the Pharma industry. He led the company’s activities through direct and matrix management, formed collaborations, and ensured synergy with the other company divisions while achieving high performance results. He also managed a pharmacy chain, specializing in the vitamin sector and supervising the overall chain operation.

Mr.Peretz served as an Intelligence and Combat Reconnaissance Team Commander in the Israel Defense Forces.